We
use the new circle model to help us to communicate with our target group
audience with very clear message in designing. The
model consists of six circles that include
target group, sender, content, media, environment and shaping design,
these circles are all linked each other. When you have once resolved a problem
in one of the circles, this affects the elements and problems in the other
five. Thus, the model causes you to harmonize
all six circles with each other. It is only when the model is harmonized that
the product of the communication is ready to use.
Figure: New circle model
Target group:
the businessmen who manage the office , restaurant ,beer/coffee bar etc.
Gender: male and female
They use Internet
so often and have Facebook account.
They are very busy about
their work, but like do the business online.
Sender: QH service
Content: To offer the shining and cheap cleaning service to our target group.
Media: Intranet, chat function,
sign up for Facebook and so on.
Environment: Communication
and B2B business environment
Shaping design: Pictures,
logo, slogan, authorization fields, menus, chat function, sign up for members and
social networks.
The purpose of we are using this model is we want to send
our message effectively in our design. In order to communicate with our target
group by our website and let the businessmen make the cooperation with QH service.
