idea, concept

Idea: show to our target the basic information about our company and how is the price for the cases.
Concept: It just depend on our idea to define our concept.
1.  show the detail company information such as  the company  functions ,culture and history.
2.show to our target group that they will get cheap price once they choice our company by some discount activities.
3.show the contact information that make our target group contact us in a easy way.

message, slogan

Message: the message we define is  clean and concessional service  for you ,make you fell much satisfactory and save your money .
 There is too much health control for some offer service  place like restaurant, beer bar, coffee bar etc from Danish government .Thus the most important for us is to talk to our target group that they have   guarantee  cleaning  from  our company, meantime,  compare to other cleaning companies,is it also cheap price from our company so they save theirs money as well once they choice our company.
Slogan: depend on our message,we got our slogan is  QH service shining your place save your notecase.  
It just base on the message and make it in short and strong words to make sense with our target group and let them interested in our company.

The social media

From the research about  the facebook, we know that a lot of business man  in Denmark use Facebook as their's conmunication tool, and many of them would like use it for commercialize, So them would like our idea about QH service and expect to ask us for the cleaning.

As we making website to promote the QH service about cleaning for some food offer and office place, we have decided to use Facebook as a social media platform, as Facebook is one the social platforms which is being used by most of business man in Denmark , and we knew it will be easy to attract them and ask us for cleaning.

The brainstorming

Theme target:

• shining 
• cheap 
• save money

Problem formulation

How do we make a website to promote cleaning service from QH service  and use website media platform expand the target group?

In order to answer this question we are focusing on businessmen  in Denmark.

The target group

Before we do the design part,we have to make sure the target group for our project.
 QH service company' functions defines our target group should be the manage man for  basically. for us, we just have to make sure which kind businessmen is easy for us to promote our company.  Thus we do a simple research that  ask 10 people who works in the different offices, restaurants, hotels bars and theirs private houses.
the question is like this: 
    would you like the professional people take care you office/restaurant/hotels/ bar/houses?
depend on the answer ,we know that over 78 percent manage man would like the cleaning company take care theirs office ,restaurant and the bar.
Therefore we decided our target group is the businessmen who works in the offices, restaurants and bars.

Vision,mission, objective goal

Visions: Our vision is to create a website to help QH service company to promote their company.

Mission:

• To make our product be accepted the market by our target groups.
• To create the professional and advertising website
• To establish social network to communicate with our target group.

Objective Goals: More and more business man find  and ask QH service cleaning company to clean theirs places.Then QH service expend more and more  bigger market. 

It is very important for us to do the brainstorming and  more and more analysis about company and the website design after we have chosen the project method, it is also necessary for the project, so first analysis the Segmentation for target group,  Swot,Pest and 4Ps will be introduced by following section, then analyze the   AIDA process as well.