4Ps analysis

4Ps theory is the basis of sales strategy. From the simple analysis to understand the meaning of 4Ps, there are product, price, place and promotion.

Figure: 4Ps analysis

Product:The product element of marketing mix refers to characteristics of   product,service or brand.

Our website not provides the really products , we provide the cleaning service  for  beer/coffee bar,office, restaurant, etc. from QH service in Denmark.It has the great guarantee in quality and efficiency by the  cleaner  who get the professional cleaning classes already.

Price:The price element of marketing mix refers to an organization’s pricing policies which is used to define pricing model and of course to set prices for the products and services.

The price of our cleaning service is lower than other competitor companies about 30 percent  because of simple and young staff who are under 17years old. The half price payment means more money the company save.

Place:The place element of the marketing mix refers to how the product is distributed to customers.

The company is stay in Denmark and service for the customers in Denmark as well, meantime,people can find QH service company in our website as well once they need the cleaning help.

Promotion:The promotion element of the marketing mix refers to how marketing communications are used to inform customers and other stakeholders about an organization and its products.

Every company wants to attract customers, sell more goods and get as much benefit as possible. Promotion is always an important part in this process. To reach the purpose the company must have successful and effective promotion strategy for the product. The same way for us, our group also needs to spread information wildly and get more people to concentrate on our cleaning service and website.  

There are many ways we are supposed to use for advertisement. Media communication like websites, the newspapers, magazines, television and the method we deliver outside such as posters, billboards and small cards.  Outdoor activities, sponsoring and donating are also our way to gain audience.

For the detail ways we want to enforce: We will make our advertising on the newspapers and outdoors. The reasons that why we choose these two advertise because these two ways are use so widely in our life and let more and more people can know our products. Then it is cheaper than television and radio for us and suitable for our target group as well.

The newspaper is our main advertisement propagandises. The outdoors advertising strategy is good for a short time special activity. We will print our advertising out and employ somebody to send in public places where lots of people have. Therefore, we will choose the cheap way and available way to make the advertisement for our company.

The social media way we will choose Facebook to promote our company,because it is the widely and free social communication way by many danish.people can find our company in Facebook and show theirs opinion about our company.the most important is that  it is easy help the company get the feedback from our target group as well.

The business promotion:

to encourage more  business man interest out company, we will have the discount that  30%off for the people who have the  cooperation from 01.01.2012 to  01.01.2013.then  50% if who will have over 2years cooperation with us.

 To customers, good quality, nice price and beneficial value always attract customers to cooperate with our company .