SWOT analysis

The SWOT analysis we are going to do here.

Figure: SWOT analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. 

We have analyzed Strengths,Weaknesses, Opportunities and Threats of this company, then message will  help us a lot in web design such as what kind of feeling we are going to give customers and they will know some main messages about the company from our website as well. 

Strengths: ·           Favorable marking environment ·           Low cost advantage ·           Good  cleaning quality ·           The broad market in Denmark	Weakness: ·           Lack of publicity ·           Not famous brand ·           Lacking the market management experience ·           Long history deficiency
Opportunities: ·           Danish healthy department control more and more with food offer place in Denmark ·           We can expand more market such as online booking ·           We have professional cleaner ·           Not many competitors enter the market	Threats: ·         Have no perfect Incentives and reward system yet ·           Competitor developed innovative  products or services ·           Competitors have better distribution channels

strengths: the power strategy for QH service is that find the simple and easy cleaning place,then search more and more bigger and long-term cleaning place .And the company take care the cleaning quality so much to guarantee the quality to their's  customers.What is more, there are more and more people care the healthy in Denmark now,it means more and more would like the clean place to get meal or work.Besides,the business man ask the professional company help take care the cleaning is saving theirs time as well. so it should be so broad market in Denmark.

Weakness:QH service is the new company, they do not have enough funds to branding the company, long company history and rich culture to attract their customers. In addition, they are really lacking the market management experience because since we just run company for few years. Then we are weak to publicity, for instance, we do not widely and active to communicate with their customers even have no website platform.

Opportunities: now days, more and more people  take care the healthy, and the big government control to the eating ,drink or some other offer,the QH service offer the cleaning service,it help the task guarantee the cleaning and save their time.  What is more, we can do online booking as well to help the company get more customers.

Threats: the company also needs to think more about the customer service to promote QH service. Then lacking of funds and experience gives rise to the company  has no perfect Incentives and reward system yet, the management mechanism not straighten out means the employee is not stable. Besides, if our big competitor – ISS have better distribution channels and develop innovative products or services. Then it will become the company's threat as well.