AIDA be short of attention, interest, desire,
action.
Attention: Attract the attention of the businessman
Key words: Attention through Strong Information architecture, Strong Imagery
How do we get businessman’ attention?
By generating an emotion and setting up a
situation.
The company information can be powerful tools for grabbing attention, for example,
we update our research of the project in our social media like facebook and
other media for our target group, we sent our cleaning service information such
as what we do in this company and which kind of places we can offer the
professional cleaning.
The images can be relevant to the company post or
the advertisement in news paper, so we will use the images and
money to appeal to the businessmen get the message of our company.
Interest: Keep the businessmen focus on the service of our
company and demonstrate advantages and benefits
Interest can be built by
understanding the audience: What do they want to know?
The customer needs to know how the product or service
will benefit them.
Indicating a high quality
material used to manufacture the product.
The keys: benefits
are important.
Talk about the service is
so perfect cleaning with the professional workers and good efficiency for our target group.
Desire: After we’ve captured consumer’s attention, and
obtained their interest, we need to maintain their interest.
The businessmen need a
platform which is of
- Useful for themselves
- Save their money
- Fast to use. So they have to reach our website
after theirs’ busy working when they have time.
Our website is free on line and the businessmen
can get 30% off when they first time register to be the member of our company
club. and 50% off if them have the cooperation with our company over 2years.
Action: After the businessmen got interest and desire now it’s time to take
action, and they are the one to decide.
- Visit our website
- Connect our company
- Have the cooperation with our company
No comments:
Post a Comment